White Plains, NY, November 24, 2009 — [yellow tail] wine today revealed the designs for an exclusive glassware set created by world-renowned architect and designer Michael Graves. The designs are a celebration of the brand's wine[tails]™ concept - fun and flavorful drinks made with [yellow tail] wines.
Graves whose amazing architectural projects include the restoration of the Washington Monument, has become a household name with his home product line at Target Stores. [yellow tail] selected Graves based on his continued commitment to creating artistic, yet accessible products, which echoes their own brand vision - a fun, playful versatility, while continuing to provide an unpretentious product for everyone.
"Being that wine[tails] are a union of the wine and cocktail worlds, I felt the final design was a perfect hybrid for consumers looking for a middle ground between a cocktail glass and a wine glass," Graves said. "As with all of my product designs, we wanted to make sure the consumer had an inventive, yet functional piece of glassware."
Each limited-edition set is comprised of 4 handcrafted glasses -- a wine, champagne, margarita, and martini glass. Each glass is designed to provide the illusion of an inverted bottle within the glass shape. The four collectible sets of the [yellow tail] wine[tail] glasses will be auctioned off on eBay in two cycles - one beginning on Tuesday, November 24 through Thursday, December 3, 2009 and the second on Friday, December 4 through Sunday, December 13, 2009. All proceeds from the online auctions will be donated to the American Association of Museums, which develops standards of excellence for museums across the United States.
"When [yellow tail] was introduced a few years ago, it turned the wine industry on its head with its fun and approachable attitude, and a label that was different from conventional wine packaging. Everything we do is inspired by an unpretentious attitude and a desire to push boundaries," said Mark Lyle, Vice President of Marketing for [yellow tail] wines. "We feel that Michael's understanding of our personality is reflected in this glassware collection."
The evolution of wine[tails] and the exclusive wine[tail] glasses signal [yellow tail]'s continued commitment to add fun and accessibility to the wine category. These unique glasses provide the perfect companion to the wine[tail] recipes [yellow tail] created in 2008 with award winning mixologist Trudy Thomas. These drinks provide the elegant flair of a cocktail with the freshness of a made-to-order drink.
About Michael Graves
Michael Graves, FAIA, is credited with broadening the role of the architect in society and raising public interest in good design as essential to the quality of everyday life. A native of Indianapolis, Graves received his architectural training at the University of Cincinnati and Harvard University. In 1960, he won the Rome Prize and studied at the American Academy in Rome, of which he is now a Trustee. In 1962, Graves began a nearly 40-year teaching career at Princeton University, where he is now the Robert Schirmer Professor of Architecture, Emeritus. He has received 12 honorary doctorates and is a member of the American Academy of Arts and Letters as well as a Fellow of the American Institute of Architects.
His two firms-Michael Graves & Associates, the planning, architecture and interior design practices, and Michael Graves Design Group, the product design, graphic design, and branding practices-have offices located in Princeton, New Jersey and New York City, New York. MGA has designed over 350 buildings worldwide and MGDG has designed over 2,000 consumer products. Michael Graves and the firms have received nearly 200 awards for design excellence, including the National Medal of Arts and the American Institute of Architects Gold Medal, the highest award bestowed upon an individual architect.
The American Association of Museums has been bringing museums together since 1906, helping to develop standards and best practices, gathering and sharing knowledge, and providing advocacy on issues of concern to the entire museum community. With more than 15,000 individual, 3,000 institutional and 300 corporate members, AAM is dedicated to ensuring that museums remain a vital part of the American landscape, connecting people with the greatest achievements of the human experience, past, present and future. For more information, visit www.aam-us.org.
Digital artwork furnished upon request.
Michael Graves Design Group
Ben Saltzman, Communications Coordinator
American Association of Museums
AAM Media Relations
Thanks for your interest in [yellow tail]!
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If you are a retailer who is interested in carrying [yellow tail], please visit www.wjdeutsch.com.
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