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THE PEOPLE'S CHARDONNAY:
[YELLOW TAIL] WINE LAUNCHES NEW VARIETAL NAMED BY A FAN

Louisiana Man Wins Naming Contest; Tree-Free Chardonnay Hits the Shelves June 2010
Fans Can Join [yellow tail] in their First Virtual Tasting to Kick off Tree-Free on June 22 and July 15

White Plains, NY, June 21, 2010 — What is [yellow tail] Tree-Free Chardonnay? Ask Jared Kendall of Baton Rouge, Louisiana. He's the [yellow tail] wine fan who named it! Kendall entered the brand's online naming contest in November 2009 and won with his creative, quirky name – Tree-Free Chardonnay. [yellow tail] wine's newest addition, an un-oaked Chardonnay, will be available nationwide starting this month.

[yellow tail]'s Tree-Free Chardonnay differs from their traditional Chardonnay because it is not aged in oak (hence the name, get it?). This wine delivers a lighter, crisper flavor profile with hints of citrus, grapefruit, and lime. The new varietal will retail at $7.99 and joins four other white wine varietals in the [yellow tail] portfolio: Chardonnay, Pinot Grigio, Riesling, and Sauvignon Blanc.

The idea for the contest was simple - [yellow tail] wine needed some extra help! After creating a new chardonnay varietal, the [yellow tail] team was stuck on the name. They turned to their loyal consumer following and put a call out for suggestions on their Facebook page and web site this past winter. The contest received more than 700 entries in a mere eleven days, but Kendall's submission of Tree-Free really stood out for its clever way of saying that no oak is used in the wine making process.

"We knew we had something special with this unique tasting Chardonnay, but we needed to uncork another asset -- the creativity and passion of our fans," said Isabelle McDonnell, Director of Marketing for [yellow tail] wines. "We're launching an innovative varietal that tastes as unique as it sounds; its light, fresh taste will appeal to those that may have forgotten about Chardonnay as a wine option."

Kendall was awarded the first case of Tree-Free Chardonnay for his creative prowess. The wine traveled from Casella wineries in Australia and arrived at the doorstep of his Baton Rouge home at the end of May. He was able to sample the sweet taste of victory amongst friends and family.

"[yellow tail] has always seemed like it has a great sense of humor , so it makes sense they'd use such a fun way to name their next wine," said Jared Kendall, creator of the 'Tree-Free' name. "When I saw the chance to suggest an inventive name for the brand, I was inspired to submit this name suggestion."

[yellow tail] will continue to engage consumers surrounding Tree-Free Chardonnay by hosting two virtual wine tastings open to all adults 21 and over. Utilizing social media, [yellow tail] invites fans to give real time reviews online by uncorking a bottle on Tuesday, June 22 and Thursday, July 15 between 3pm and 7pm EST and posting their thoughts. During this time, fans can participate by typing their reviews directly on DiscoverYellowTail.com or via Twitter using the #TreeFree hash tag. [yellow tail] will be participating as well, offering sampling tips, pairings, and other treats for participants. The entire stream of conversation will be viewable on DiscoverYellowTail.com.

In the end, every participant in the online naming contest received an honor from [yellow tail]. The brand was so intrigued and entertained by the additional creative suggestions that they provided all 700+ contestants with customized wine labels featuring their own unique wine names. (Ensuring that all contestants can buy bottles of Tree-Free Chardonnay and secretly sticker over it with their own dream name – whether they pass the name off as their own or not is up to them!)

For more information on [yellow tail] Tree-Free please visit us at Facebook, Twitter and www.discoveryellowtail.com.

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