In the News

New [yellow tail] Offering Allows Americans to View Every Day through Rosé colored Glasses

[yellow tail] introduces Sparkling Rosé in the U.S.

White Plains, NY, May 19, 2008 — Following the successful launch of [yellow tail] Sparkling White wine last fall, the brand today launched [yellow tail] Sparkling Rosé

As Sparkling Rosé continues to rise in popularity, we saw an opportunity to give consumers a second YT sparkling wine that they can enjoy at any time, said Mark Lyle, VP of Marketing for [yellow tail] wines. Our Sparkling Rosé wine is a fun and colorful twist on sparkling wine, and offers consumers a reason to always sparkle.

The new [yellow tail] Sparkling Rosé taste profile mirrors the family of [yellow tail] wines, which are known for being fruit-forward, easy-to-drink, approachable and fun. The Sparkling Rosé is a delightfully fresh, fruity and soft wine with aromas of fresh strawberries and spice, and hints of sweet cherries and tropical fruits.

The introduction of [yellow tail] Sparkling Rosé signals growing consumer interest in the category. According to AC Nielsen, sales of sparkling Rosé have risen in volume nearly 52 percent within the past year.

[yellow tail] Sparkling Rosé quick facts:
Availability: June 1, 2008
Suggested Retail: $10.99
Distribution: National

To celebrate the launch of its new sparkling rosé [yellow tail] is searching for Americas Most Sparkling City. A survey conducted by Greenfield Online identified the top 10 most sparkling cities, which include Las Vegas, New Orleans and Martha's Vineyard. More than half of the survey respondents said that what makes a city sparkle is breathtaking scenery (61%) and great night life (53%). Americans are encouraged to cast their votes for the winner through June 15 at www.yellowtailwineusa.com.




 

The Mail Pouch

You’ll want to hear from us. We’re a really fun bunch.

Sign up for our mailing list by entering your information below. You can unsubscribe at any time.

Contact Us

Thanks for your interest in [yellow tail]!

We’re happy to recieve to your inquiries. For further information, email or call us and we’ll respond as quickly as we can.

Customer Service

[yellow tail] Customer Service
info@wjdeutsch.com

Join our Mailing List

 

If you are a retailer who is interested in carrying [yellow tail], please visit www.wjdeutsch.com.

CLOSE

The Mail Pouch

You’ll want to hear from us. We’re a really fun bunch.

Sign up for our mailing list by entering your information below. You can unsubscribe at any time.

* Requires a valid email address.

* Required

* Required

* Requires a valid 5-digit zip code

Submit

CLOSE

Submit Your Own Pairing

Next

CLOSE

1
2
3
4

Invite a friend

Let's

See you there,

P.S.

I need you

Please meet me

Thanks,

P.S.

Join me

We'll meet

See you later,

P.S.

FROM:

TO:


CLOSE

Send your Sparklism to a Friend

* Required

* Required

* Requires a valid email address.

* Requires a valid zip code.

* Required

* Requires a valid email address.

Send

CLOSE