White Plains, NY, May 19, 2008 — Following the successful launch of [yellow tail] Sparkling White wine last fall, the brand today launched [yellow tail] Sparkling Rosé
As Sparkling Rosé continues to rise in popularity, we saw an opportunity to give consumers a second YT sparkling wine that they can enjoy at any time, said Mark Lyle, VP of Marketing for [yellow tail] wines. Our Sparkling Rosé wine is a fun and colorful twist on sparkling wine, and offers consumers a reason to always sparkle.
The new [yellow tail] Sparkling Rosé taste profile mirrors the family of [yellow tail] wines, which are known for being fruit-forward, easy-to-drink, approachable and fun. The Sparkling Rosé is a delightfully fresh, fruity and soft wine with aromas of fresh strawberries and spice, and hints of sweet cherries and tropical fruits.
The introduction of [yellow tail] Sparkling Rosé signals growing consumer interest in the category. According to AC Nielsen, sales of sparkling Rosé have risen in volume nearly 52 percent within the past year.
[yellow tail] Sparkling Rosé quick facts:
Availability: June 1, 2008
Suggested Retail: $10.99
To celebrate the launch of its new sparkling rosé [yellow tail] is searching for Americas Most Sparkling City. A survey conducted by Greenfield Online identified the top 10 most sparkling cities, which include Las Vegas, New Orleans and Martha's Vineyard. More than half of the survey respondents said that what makes a city sparkle is breathtaking scenery (61%) and great night life (53%). Americans are encouraged to cast their votes for the winner through June 15 at www.yellowtailwineusa.com.
Thanks for your interest in [yellow tail]!
We’re happy to recieve to your inquiries. For further information, email or call us and we’ll respond as quickly as we can.
If you are a retailer who is interested in carrying [yellow tail], please visit www.wjdeutsch.com.
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