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[yellow tail] WINE UNCORKS THEIR FIRST SAUVIGNON BLANC

New Varietal Answers Demand for Growing Wine Category

White Plains, NY, July 23, 2009 — - [yellow tail], America's number one imported wine*, introduces their latest addition to its family of renowned wines in the U.S. - [yellow tail] Sauvignon Blanc. The Sauvignon Blanc joins three other white wine varietals in the [yellow tail] portfolio which include Chardonnay, Pinot Grigio and Riesling.

[yellow tail] continues to provide their consumers with the most comprehensive portfolio of wines to suit any occasion. Sauvignon Blanc is in high demand with the U.S. wine consumer; sales are up 6 percent since last year, according to Nielsen Scantrack.

"As we continue to expand our portfolio, we will maintain our promise of delivering great quality wines that are not only affordable, but fun," said Mark Lyle, Vice President of Marketing for [yellow tail] wines. "Adding the Sauvignon Blanc to our portfolio grows our white varietals, which we see as a popular area for our consumers."

All the wine from [yellow tail] including the new Sauvignon Blanc is instantly recognizable, both for its appearance, personality, and a taste profile which is known for being fruit-forward, easy-to-drink, approachable and fun.

[yellow tail] Sauvignon Blanc quick facts:
Availability: August 1, 2009
Suggested Retail: $7.99
Distribution: National
Nose: Vibrant citrus, passion fruit
Palate: Lime, tropical fruit and green apple notes
Finish: Flavor depth, crisp
*Source: Nielsen Scantrack, Total US Food, Drug, Liquor (52 weeks ending 2.7.09)





 

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