In the News

[YELLOW TAIL] RESERVE WINE LAUNCHES VIRTUAL PLANNER
FOR SPECIAL EVENINGS AT HOME OR AWAY

ReserveYourNight.com Launches Today With Unique Content
from NetFlix, BigOven, GoBYO.com, Guest Bloggers, Celebrity Chefs and More

White Plains, NY, July 28, 2010 — Raising a glass to something special? [yellow tail] Reserve, a premium offering from [yellow tail] wine, has created an innovative site called ReserveYourNight.com to help adults plan a responsible night of relaxation and fun.

Launched today, ReserveYourNight.com supports two key entertainment occasions: going out or staying in. Whether visitors are in the mood to eat at a great BYO restaurant in their neighborhood, find the perfect movie rental to watch, or discover a brand new recipe option to try at home, ReserveYourNight.com has it covered in one stop.

Content includes:

Uncork a Movie Night – ReserveYourNight.com takes the traditional food and wine pairings and infuses a new twist - movies! The unique movie and wine pairing application provides wine recommendations best suited to Netflix's most popular offerings. Plus exclusive content from E! film critic and celebrity correspondent Ben Lyons.

BYO[yt] – Give [yellow tail] Reserve your zip code and they'll show you the nearest bring-your-own-bottle restaurant in your area, with the help of goBYO.com - the most comprehensive database of BYO restaurants.

DIY Dinners – Create a great meal at home with recipes from BigOven.com, an interactive recipe database created to solve the "what should we make tonight?" question. Or visitors can view an original cooking webcast series created specifically for [yellow tail] Reserve starring Chef Bob Waggoner from the Public Television Series "Ucook! with Chef Bob"

• Plus, guest authors/contributors from popular sites, special offers and seasonal content.

"Our fans are very loyal and we really wanted to provide something extra for them when they plan to uncork their favorite bottle of [yellow tail] Reserve," said Francois Magnant, Senior Brand Manager for [yellow tail] Reserve at W.J. Deutsch. "ReserveYourNight.com does all the legwork to allow our fans to sit back and enjoy a special evening with food, entertainment, and of course, great wine."

[yellow tail] Reserve recently unveiled new packaging, currently available in stores now. Since its launch in 2003, [yellow tail] Reserve has garnered high levels of praise for its superior wine quality including a number of 'Best Value' nods from Wine Spectator* and 'Best Buy' credits from Wine Enthusiast**. [yellow tail] Reserve currently offers five varietals, in 750ml: Shiraz, Cabernet Sauvignon, Merlot, Chardonnay and Pinot Grigio. [yellow tail] Reserve's suggested retail price is $11.99.

For more information on [yellow tail] Tree-Free please visit us at www.ReserveYourNight.com, Facebook, Twitter and www.discoveryellowtail.com.

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