White Plains, NY, June 23, 2008 — [yellow tail] wines announced today that Americans deem New Orleans to be "America's Most Sparkling City." After a national survey narrowed the list of nominees to 10 locations, Americans were asked to vote online for the most animated, brilliant, lively and vivacious city in the United States. The winner proved to be the home of Mardi Gras, Bourbon Street, and Jazzfest-as well as a rich volume of American history.
Jacquelyn B. Clarkson, city council member at large, plans to accept the inaugural honor on behalf of the city during an event in New Orleans' iconic Jackson Square on July 1, in conjunction with the Independence Day holiday. Renowned travel guide author and expert, Pauline Frommer, along with a [yellow tail] wines representative, will be on site at Chartres Mall, in front of St. Louis Cathedral, to present the award.
"It's exciting that the American people realize New Orleans has not lost its sparkle," Frommer said. "Although the city has gone through very rough times, the tourist areas are back-and are as exciting and dynamic as ever. It's great that [yellow tail] is honoring this city for its warm culture and unique history. If there ever were a city that truly sparkles, today and forever, it is New Orleans."
The Search for America's Most Sparkling City began in May. The top 10 nominated cities, as determined by a survey of 900 adults ages 21 and older conducted by Greenfield Online, included: Las Vegas, Los Angeles, Martha's Vineyard, South Beach-Miami, New Orleans, New York, Orlando, San Diego, San Francisco and Santa Monica. More than half of survey respondents said that what makes a city sparkle is "breathtaking scenery" (61%) and "great night life" (53%). Online voters then had the opportunity through June 15 to select the winner.
"We are pleased to name New Orleans as 'America's Most Sparkling City,'" said Mark Lyle, vice president of marketing for [yellow tail] wines. "A city with so much determination and hospitality is well-deserving of this title, and we look forward to honoring-and toasting-New Orleans."
Following the successful launch of [yellow tail] Sparkling White wine last fall, [yellow tail] introduced a Sparkling Rosé wine in May 2008. The suggested retail price for both is $10.99.
About the Survey and Voting
An online research study was conducted among a nationally representative sample of 900 adults, 21 years of age and older. Survey respondents were asked to think of a place that is Sparkling-a place that is vibrant and makes them feel alive the moment they arrive-and then rank how Sparkling each of 30 top U.S. cities might make them feel on a scale of 1-10. Online voters were then asked through June 15 to select "America's Most Sparkling City" from the list of 10 nominees.
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